Promote Your Business Each Week As Our Featured Partner
On The KABC Radio Show Everyone Is Talking About!
want to reach an audience that is emotionally engaged and influential for YOUR product?
want to find Brand Ambassadors?
Dr.G: Engaging Minds radio/podcast show on KABC Talk Radio is the ideal fit to give you the specific people who can not only become your customer, but become your Brand Ambassador.
When that happens, your revenues soar!
INFORMED. INSPIRED. ENTERTAINED.
WHY TALK RADIO?
WHY RADIO L.A?
It’s why we spend more time with RADIO than any other medium.
• There are 16,000,000+ vehicles registered in the LA DMA.
• We take 60,000,000+ vehicle trips every day.
• Less than 5% of the population uses public transportation.
• The average commute is over an hour per day.
• 9 out of 10 cars has only 1 person.
• 90% of the time they are listening to the RADIO.
• Commuters are the ultimate “captive audience”.
• RADIO is the most accessible medium. It’s everywhere, home, car, office, health club, beach, etc…
• RADIO is the only medium that we can use safely everywhere.
• RADIO offers one of if not the lowest CPM’s in advertising.
POWERFUL. TRUSTED. INFLUENTIAL.
• RADIO is so powerful that TV uses it and is the #4 advertiser.
• RADIO is so trusted that Nielsen (TV ratings firm) used in PR campaign to increase survey participation.
• RADIO is so influential that Google chose it over every other medium for their first off-line campaign.
• Target the right audience with the right message and RADIO will deliver RESULTS!
FOREGROUND VS BACKGROUND
TALK RADIO is a “foreground” format, meaning it’s “intrusive”. If it’s on listeners are compelled to listen, whereas a music station is a “background” format which can be heard but not listened to. Listeners/consumers are more apt to hear and respond to your message on TALK RADIO!
TALK RADIO listeners are stimulated by the opinions of the host. Not necessarily verbalized, the listener is forming his/her own opinion on every topic of conversation. Another reason listeners/consumers are more apt to hear and respond to your message on TALK RADIO!
ENGAGED WITH CONTENT
Consumers are bombarded with over 4,000 advertising messages every day. To break through the clutter advertisers seek ways to “engage” their potential customers. TALK RADIO engages the listeners/consumer better than any other medium.
RELATIONSHIP WITH PERSONALITY
TALK RADIO listeners/consumers have a perceived relationship with the personalities they listen to. That’s why endorsements work so well.
UNIQUE, UNDUPLICATED PROGRAMMING
You can hear the same music on multiple stations, CD’s iPODS, etc., but if you want a TALK RADIO personality there is only one way to get them.
TALK RADIO stations go to commercial breaks but because it segues from talk (programming) into talk (commercials) into
more talk (programming), this isn’t perceived as an interruption. Music stations may present commercials as an interruption. “More music and less talk”, “45-minutes of commercial free music”, etc. The result is less tune-out with TALK RADIO leading to the listener/consumer more apt to hear and respond to your message.
790 KABC’s SIGNAL COVERS ALL OF THE GREATER LA METRO AREA: THE VALLEY, THE LA BASIN, ORANGE COUNTY, AND INTO THE INLAND EMPIRE!
405 Sign Specs:
• 115’ tall billboard
• 455,000 daily views
• 20’ x 50’ (LED full color)
• 11 million viewers per month
The 405 Freeway is even brighter and more colorful. Let KABC get your message out on our full color LED digital billboards. The 405 sign is at the South Bay curve on the 405 freeway.
The 405 Freeway billboard is 115 feet high - the biggest free standing billboard in Southern California! Reach 1.82 Million viewers a week as they pass by the billboard. That’s 11 million per month. Receive a minimum of 500 weekly showings on the 405 sign.
Receive over 3,440,000 eyes per WEEK! Your message will receive a minimum of 1,000 weekly showings!
BEVERLY HILLS CHAMBER OF COMMERCE INTERVIEW
Dr.G: Engaging Minds presents conversations with celebrities, health experts and thought provokers on how we think, what we think, and most importantly why we think a certain way.
Engaging Minds is about engaging people emotionally to inspire change in Listeners.
Listenership: Not "how many"; but "the right" listeners!
Engaging Minds informs, inspires and entertains on multi-platforms. We reach our audience through:
Live Broadcast on KABC Radio, So-Cal’s #1 Talk Radio Station.
Listen Live anywhere at KABC.com
Our Listeners Are:
Informed. Intellectual. Well-Educated.
Striving to make a difference in the world
Engaged and Influential
The Show. The Guests.
Sophisticated, intellectually stimulating individuals who tend to have large social networks.
Repertory of Guests that form relationship with audience
Thought provokers from entertainment, health, business, technology
What We Are...
Interview-based show with celebrities, experts, success icons, and thought provokers
Focused on a “Smart Audience”
Call-In show that engages the audience
What We Are Not...
Not Conservative or Liberal Radio - but Psychologically Investigative Reporting
Not shock or sensational radio.
What Our Sponsors Want...
A show that is a "Brand Ambassador" for their Product, Service, Organization
The “Rub-Off Effect”: Our audiences emotional connection with show that connects to the Sponsor’s branding
Associated with a show that has integrity, warmth and intellect
Identifying Sponsor Product, Service, Organization with Same Values
Form powerful, long-lasting relationships with listeners
BEVERLY HILLS CHAMBER OF COMMERCE INTERVIEW
What's On Your Mind!
PRIMARY SUPPORTING PARTNER: $2,500 per 4 consecutive weeks
Allows for two on-air 30 second readings supplied by the company regarding their services. Please be advised that all on air readings must be approved by Dr. Gluss and KABC Radio.
Allows for one segment per month, approximately 15 minutes including commercial time, plus one panel per month participation.
A podcast of the segment and the panel discussion will be provided to the company approximately five days after the live on-air broadcast.
A visual component of the interview consisting of a camera that will allow for YouTube and Facebook exposure will be provided when available.
One 30 second commercial will be read every show by Dr. Gluss during the month.
Exposure of the podcast will be on the Dr. Gluss website, KABC radio station website and any website the company provides.
An option for transcripts of the interview can be provided for print material and website content for the sponsor.
The sponsor’s company website exposure on the weekly announcement for the Dr. G Show.
Potential future branding opportunities supplied by the Dr. G Show and KABC show, specifically for Engaging Minds, for the sponsor’s website.
It is important to note that this contract is for $2,500 per month (which is approximately a four-show series) and is for six months (24 shows). Payments need to be made one week prior to the end of the four-week series. Payments can be made through credit card which can be kept on file at The Keylight Company.
Sponsorship positions are limited and placed on an as available basis.
Interview invites are always extended to our sponsors, however, subject matter selection remains solely with the Show Management.
For more information and to secure your position as a valued Show Partner, please CONTACT US.
As our Partner, you will receive
the following sponsorship (investment) benefits: